Content strategy is the plans with discipline for, creates and governs content during the lifecycle of that content. More than that, content strategy aims to integrate an organization’s content across marketing platforms so that messaging is consistent and efforts are not duplicated. Idea Ka Guru writes thought leadership on content strategy.
Imagine a world with beautiful content. It’s clear, consistent, useful, and usable. You know where it lives and exactly what it says. Your users are enjoyed to read your content. Your business gets the benefits. Your process is effective. And you’re happy.